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Instagram offers several different font choices, but “strong” is complementary to most brands, and will keep things clean and easy to read. Limit to no more than 4 lines of text so it doesn't impede the photo. Use in-app fonts for on-screen text, and stay consistent with your colors throughout. You don’t have to be a designer to pull this off. Your screen real estate is small, so let’s maximize it for the best user experience possible. This Instagram Story frame from our client TETRA leverages in-app fonts and interactive elements like brand mentions and hashtags to maintain a uniform brand appearance while encouraging engagement. With that in mind, opt for simple photos with clean backgrounds and foregrounds so that you can easily add text without impeding the photo. … but keep in mind that some of your users may consume Stories with sounds off.
#TELL YOUR STORY FRAMES FREE#
Or you could feature one of your employees:įrame 4: What does he like to do in his free time?įrame 5: What’s his favorite ice cream flavor?įrame 7: If he was an ice cream flavor, which flavor would he be?įrame 8: Thank people for viewing, sign off. Generally speaking, 6 to 8 frames is enough to get your point across without fatiguing your audience.įor example, if you’re a mom-and-pop ice cream shop, you could create a Story about your best-selling flavor:įrame 1: Introduce the flavor, and tell us what people love about it.įrame 4: Share the best toppings pairingsįrame 6: Give users an opportunity to chime in with their favorite toppings via the question box.įrame 7: Offer a takeaway, like a current special, upcoming event, or general CTA to stop by. Instead of randomly posting clips throughout the day, try to center content around strategic themes. Instagram Stories were designed to help you, well, tell a story. Use multiple frames, but don’t go overboard. Aim for 6 to 8 frames, centered around a theme. Since 99% of users view social platforms from a mobile device make sure content is formatted for the typical vertical mobile view of 9:16.Ĭreate content for Instagram Stories in 9:16 ratio.Ģ. Here are a Few Tips and Tricks to Get the Most Out of Instagram Stories:ġ. These can be more “raw” and “in-the-moment.” It’s content that, for the most part, is only relevant for a short time, as they only stay up for 24 hours. Stories are geared toward behind-the-scenes style content. What You Need to Know About Instagram Stories
#TELL YOUR STORY FRAMES HOW TO#
Chances are, if you’re reading this blog, you already know Instagram Stories are important for - ahem - telling your story and connecting with potential customers, but you don’t know how to start.